Category Archives: General Article

How Does Digital Signage Improve The Customer Experience?

Bartalan Földi/ July 19, 2018/ General Article/ 0 comments

Successful businesses need to do more now to enhance the in-shop customer experience if they are to grab shoppers’ attention. The problem is that as technology advances, people are becoming expert at deploying their own in-built filters to ignore many of these calls for attention. This is where digital sign board comes into its own, offering a cost-effective and successful way of not only enhancing your customer’s experience, but holding their interest also.

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Brand awareness

Digital signs enable companies to advertise things such as loyalty cards, promotions and discounts through cleverly placed sign boards. This is great for customers who might not have a lot of time to browse through every item on display, but want to know what is on offer and if it is relevant to them. The best way to do this is through exciting visuals targeting customers and making them feel as if the business is appealing to them specifically.

Make it stand out

With a digital sign, companies can advertise to their customers without them even realising it. Through the use of Quick Response coding customers can easily locate certain items and then be invited to log in on their phone. Once a customer has signed up to the firm’s webpage they can then receive updates, promotions and discounts adding even more to their shopping experience.

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Other things that firms can do with a digital sign are to include online reviews of certain brands. They can also use signage to give out expert advice on certain products or even advise customers on how they can enter into live chats with sales reps if they have questions that need answering. If a customer engages with a brand, they are more likely to use it again in the future.

Get to know your audience

According to 85% of people prefer to shop in physical stores. Different customers come at different times of the day. So the people shopping in the afternoon will be different from those shopping during the morning. The messages of your Digital Signage should reflect the difference of a shop’s customers.

With digital signs a shop can generate sales in-store at different times throughout the day via screens. These promotions, which are targeted specifically to certain customers, create a feeling of entitlement, making them more likely to come back.

A beautiful language and equally beautiful cuisine.

Bartalan Földi/ June 21, 2018/ General Article/ 0 comments

French is renowned as a beautiful language and you will often see very sophisticated fashionable female characters in films depicted as having a French origin. Films that are set within the world of fashion will also often have strong key French characters.  But it is not just the language that France is well-known for.

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French cuisine is amongst one of the most sought-after cuisines in the world with many well-known chefs either originating from France or seeking experience within French restaurants and patisseries. These professional kitchens are a hive of activity with highly trained staff and business grade equipment such as a blast chiller and at least one commercial combi oven similar to those you can find on websites such as It is this equipment allowing for staff passion and knowledge to shine through the food produced in these restaurants. That means people travel from all over the world to taste food from some of the leading restaurants and country style patisseries.

Here are some of the top foods to try whilst in France:

  • Croque-monsieur – a French classic grilled sandwich of ham and cheese with a béchamel sauce. This can often be found on the menu of French café and brassieres. Those of you with even a basic grasp of the French language will have noticed the name includes ‘man’. So, is there a ‘female’ version of this sandwich?

Yes, there is but it contains the added ingredient of a fried egg on top!

  • Croissant – another French staple which has become just as popular in the United Kingdom. This versatile pastry can be served with butter and jam as a breakfast item and can also be filled with a variety of fillings, including ham, cheese and other savoury selections to give an alternative to your traditional sandwich.
  • Macarons – these delicate almond meringues have become popular with a variety of bakers and have spread across the globe. They are however, of French origin. They can be found in a variety of colours and flavours, but they always have a subtle almond flavouring and are traditional a two-bite sweet treat.

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  • Profiteroles – The definitive French classic dessert is profiteroles. These small morsels of choux pastry are filled with a custard style filling. This filling can be flavoured and coloured depending on the effect that the baker is looking for. Profiteroles are used in larger French classic desserts including, croquembouches. These statuesque towers comprise layers and layers of profiteroles stuck together with sugar to form a self-supporting dome.

Which of these have you tried, and which are on your must try list?

How Can You Increase the Efficiency of Air Purifiers?

Bartalan Földi/ June 6, 2018/ General Article/ 0 comments


There was an era when cities were full of trees and one could breathe in the air around without any concern about the presence of contaminants. But with time, the scenario has changed. Air contamination has spread extensively and it is getting harder to conquer this issue. Air is polluted not only outdoors, but also indoors. While we cannot do much to ensure that we breathe in fresh air outdoors, we can definitely be cautious indoors by getting the best air purifiers in India installed.

Like every other home appliance, air purifiers also need regular service and maintenance to ensure that its performance does not drop down. Read on to find out how you can increase the efficiency of air purifiers.

Choose the Right Air Purifier

Choosing the right air purifier is the first step to be assured of its efficiency. Before you buy an air purifier, make sure that you research about the different models available in the market. There is a vast variety of air purifiers available and different models have different efficiency levels. One of the best options is to buy a HEPA (High Efficiency Particulate Air) air purifier. This kind is one of thebest air purifiers in India.

Find the Right Place to Embed the Air Purifier

Simply purchasing a branded air purifier won’t help you increase its efficiency if you don’t position it at the right place. You need to make sure that the air flows towards you. Make sure that you don’t place the purifier too high or too low. Let the purifier have some space for itself. Do not place it in an extremely hot/cold room.

Make Proper Use of the Purifier

Turning on the air purifier just for a few hours and turning it off won’t purify the air completely. Ifthere’s someone at home who is sensitive to allergies or having breathing issue, it is advisable that you leave the purifier on all the time. If you are concerned about you electricity bill, there are many air purifiers that consume less power and help you breathe fresh air without burning a hole in your pocket.

Keep Entryways and Windows Shut

It is important to close the doors and windows while the air purifier is on to avoid dust and contaminants from entering your house. When you leave your doors and windows open, all the purified air might escape through. Closing the doors and windows will help you increase the efficiency of the air purifier.

Replace the Filters Regularly

As you use air purifiers for a long time, the filter loses its efficiency from time to time. To make sure that you breathe pure air, replace the filter regularly because the efficiency of the air purifier depends upon the filter.

If you are looking forward to invest in an air purifier that works with great efficiency, follow the above tips before and after buying one. This way, you can be assured of breathing in fresh air whenever you are indoors, thanks to the best air purifiers in India.

Reviewing the Project Aftermath Through a Post Mortem

Bartalan Földi/ May 10, 2018/ General Article/ 0 comments

As unsettling as the name may sound, conducting a post-mortem can be a rewarding exercise for any organization. Just like its namesake, a post-mortem offers a way to dissect a certain project, venture, or activity to its core elements. Why is this important? Whether a project is successful or not, reviewing key phases or steps would enable the team to see what worked or what did not work during the process. This is where the post-mortem comes in.

Holding a Post Mortem

What is involved in a post-mortem exercise? Organizations may have different terms for the post-mortem process. Some corporations may use the term post-incident evaluation or assessment. Others may call it a post-action review. Aside from the variances in the name, different corporations and organizations may also have their own concept of how the post-mortem should be done. But one thing’s for sure. Today’s post-mortem has gone beyond the conference room. It has now moved toward the digital arena. In fact, there are now online platforms that integrate post-mortem evaluations and other operational essentials in one site.

The process often involves a review of different data sets, including qualitative and quantitative information. In many cases, project stakeholders are also invited to participate in a post-mortem, not just the project team. Evaluation indicators often include the set of goals identified by the team prior to the implementation of the project. It also includes a review of team performance ratings as well as end-user or customer satisfaction ratings, if applicable.

Reviewing the Project Aftermath Through a Post Mortem

Why Do a Post Mortem?

At the heart of the postmortem review is the objective of diminishing potential risks and threats in the next team project. It also involves modelling future activities based on the achievements of a prior highly-successful initiative. Basically, this means that the team can leverage or capitalize on these strengths when moving forward with another project.

When looking at the procedural aspect, it also offers several benefits. First, it gives an opportunity for the team to share their opinion on the project implementation process. As individuals, they can share what challenges they faced while planning or executing certain steps. They can also share how they were able to overcome these barriers.

When members are given the opportunity to share their point of view, it can also boost team confidence and morale. Simply because it shows that the management values their participation in all aspects of the process. At the culmination of an effective review, the ideal result is for the team to take ownership of the project.

Before moving on to the next big venture or project, a post-mortem should be carried out by the team. This type of activity provides the team with an opportunity to scrutinize the aftermath of a successful or not so successful endeavor. By doing so, the team would be able to identify which components produced the desired goals and which ones failed to do so. When the team strategizes during the next project, they could use these lessons to help develop their next project plans.

Getting Help with Finances to Buy a Home

Bartalan Földi/ January 6, 2018/ Finance, General Article, Home Architecture/ 0 comments

Getting Help with Finances to Buy a Home

If you are looking to purchase a home, you need to have the money in order to make this a reality. If you do not have the money to get the job done, you are going to be out of luck and could pass up on the deal of a lifetime. This is why it is a good idea for you to work with the proper Texas Hard Money Lenders so that you can get a loan for a home in a matter of just a few hours or days. You will be approved for the loan according to your needs and credit score, and you can be well on your way to buying the home of your dreams for yourself and the family who will be living there with you.

Getting a Loan

Getting a loan for a home is a pretty basic procedure. Most people need a loan to purchase a home because it is very rare to have the money outright to be able to do this. You will then find that this helps you to get a house that is needed, and it is something that is sure to be beneficial in the long run. When applying for the loan, be aware that your credit score and financial history will be taken into consideration before you are going to be approved. This means that if you have a bad credit score, you shouldn’t expect to be approved right away and may need to go with another lender in order to get the money that you need to purchase real estate.

The Process

The process of getting a loan is relatively easy, as you will simply need to put in information concerning the loan amount that you need and basic financial information to ensure that you are a viable candidate. Once you have been approved, you will receive the money that you need and can then purchase your house when it is needed. There is nothing worse than not having the money that you need for a loan, as this is something that is going to hinder your ability to grow in the future and get exactly what it is that you want and need for yourself. Be sure to speak with a variety of lenders to see what you can get approved for and what is necessary for buying the property you’re looking into for yourself.

Getting a loan is easy when you have great credit, but it takes a bit of work if you do not have a sound financial history and do not know who is going to approve your application for some money. The best thing for you to do is to apply for a loan with a variety of lenders and to find out more information on what is going to be available to you at any given moment in time. Because of this, it is easy to get the money that you need and know you’re doing something positive for yourself.


Tips for Hiring a Packaging Supplier for Your Small Business

Bartalan Földi/ January 6, 2018/ Career, Finance, General Article/ 0 comments

As a small business owner, there are many decisions that you need to make. One of the major decisions is deciding on the right packaging supplier for your products. It can be very easy to try to base this decision on price, however, there are many other factors you need to consider when choosing.

Tips for Hiring a Packaging Supplier for Your Small Business

It’s likely that you don’t dream of being a small business forever. You have dreams to expand and grow into a big business. You should keep this dream in mind when you are evaluating potential packaging suppliers. You need a company that will be able to grow with you. This means a company that has a large selection of various products. Don’t settle for a supplier who only has a small number of products available as you will most likely outgrow their product lineup. Realize that taking your business growth into consideration when you are small can help to smooth the transition as you grow large.

In order to ensure your products can be delivered to your consumers on-time, you need to have the supplies in stock to ship them. Things like boxes, box sealing tapes, bubble wrap, packaging foam, and shrink wrap are all essential items you need on-hand. When opting for a supplier you need to find a company that provides on-time delivery. You don’t want to be waiting for a new shipment to come in. Secondly, hiring a supplier who offers same day or next day shipping is a plus. This will ensure you can always meet consumer demand when unexpected spikes happen.

Keeping your products safe during the shipping process is a must. Your customers aren’t going to be too happy if the product they ordered shows up damaged. A great packaging supplier has items that last through temperature extremes, movement, and more forces outside of your control. If you have the capability, ask to tour the supplier’s factory to see how they test the quality of their products. If the location is not readily available where you’re located at, then ask for some samples. Give the products a try and see if they hold up to your own quality standard tests. You don’t want to drop a large sum of money in shipping products that simply don’t work. That’s a waste of money and productivity for your business.

One extremely important quality of a good packaging supplier is their customer service and sales team knowledge. Many business owners tend to overlook this aspect as they solely rely on product quality and price. Obviously, you want to ensure you’re getting a high-quality product at an affordable price. However, it’s important to note that these things aren’t helpful if the supplier’s sales staff doesn’t have the knowledge to answer your questions or the customer service to deal with your concerns. A good supplier is able to answer your questions, make recommendations off of your expressed needs and respond to any concerns or complaints that you have in a timely manner.

Choosing a packaging supplier is an essential choice for any small business owner. This choice should be evaluated and given the proper time to ensure you end up with the best supplier for your business needs. Remember that any potential supplier should have all four qualities listed above before you even consider using them.